# Jake Castillo

> Founder of Cal AI

Jake is the founder and CMO of Cal AI, a calorie tracking app with over 15 million downloads that is generating 40 million a year. Just 18 months after launch, he sold Cal AI to MyFitnessPal. 

Jake is one of the foremost experts in Infleuncer marketing, paid acquisition, and all things consumer. 

Jake is most active on Twitter: @jakecastilloooo

Jake can advise on:

- Infleuncer marketing
- Paid acquisition 
- Viral growth 
- Product
- UX design
- App Store optimization  
- Systems scaling 
- Automation

## Offerings

- Video call (15 min): $500.00

## Subscription Plans

- Influencer Growth Systems — Deep Dive ($10000.00/month)
- Building a Viral Consumer App — 1:1 Advisor ($5000.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JakeCastillo)
- [Avatar](https://media.intro.co/avatars/1676557Yz4KPM8E.jpg)
- [Marketplace](/marketplace)