# Jamie Lee

> Fmr. Nike GM & VP of eComm at Vital Proteins

15+ years leading and scaling 20+ eCommerce businesses that have generated over $1.5B in revenue.

At Nike, I served as Global GM for Apparel, where I doubled digital revenue to over $1B and built a global team driving omnichannel growth. 

Founding team for Walmart’s Online Grocery Pickup, scaling it from 0 to 1,000+ markets nationwide.

As VP of eCommerce at Vital Proteins, I led +30% YoY profitable growth, helping position the company for acquisition by Nestlé. 

Today, I lead JME Labs, advising 7-, 8-, and 9-figure brands in wellness, beauty, fashion, and food as a fractional Head of Digital and GM.

Executive Advisor at Stripes ($1.5B+ AUM) & teach Maven’s top-rated eCommerce course (4.9/5 stars), with alumni from Amazon, Pinterest, L’Oréal, and Nike. 

Lecturer at UC Berkeley, NYU, and USC.

Things I can advise on:
✔️ How to validate product-market fit
✔️ Fundraising and investor readiness
✔️ Launch and scale DTC channels
✔️ Tips on going from 0 to 1 profitably
✔️ Amazon + DTC integration
✔️ Building and leading digital teams
✔️ Preparing for acquisition or exit

I’m passionate about helping founders build sustainable eCommerce engines that scale with intention and long-term profitability. 

I’d love to help you unlock the next stage of your growth.

## Offerings

- Video call (15 min): $250.00

## Subscription Plans

- Scale Your DTC Brand — 1:1 Mentorship (Full Access) ($1250.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JamieLee)
- [Avatar](https://media.intro.co/avatars/1396459l119jbKp.jpg)
- [Marketplace](/marketplace)