# Jason Burke

> Founder & CEO of The New Primal (+$50M Brand)

Founder & CEO of The New Primal—grew from a home kitchen to national retail in Whole Foods, Target, and Kroger.

Scaled to mid-8 figures in annual revenue across multiple CPG categories.

Built a clean label product line from jerky to sauces and seasonings, now sold in 10,000+ retail locations.

Over 10 years leading lean, high-performance teams and navigating retail expansion without traditional advantages.

Things I can advise on:
✔️ How to start a CPG brand
✔️ Supply chain & operations
✔️ Go to market strategy 
✔️ Guidance on retail launch strategy
✔️ Tips on fundraising and investor convos
✔️ Best practices for brand positioning
✔️ Advice on managing lean teams
✔️ Avoid my expensive mistakes 
✔️ Strategy for scaling to 8 figures

Built this from nothing—no experience, no connections—just belief. I’m here to help others do the same. Let’s talk.

**Rating:** 5/5 (7 reviews)

## Offerings

- Video call (15 min): $150.00

## Subscription Plans

- Building Your CPG Brand - 1:1 Mentorship (VIP Access) ($900.00/month)
- Scaling Your CPG Brand - 1:1 Mentorship (Full Access) ($700.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JasonBurke)
- [Avatar](https://media.intro.co/avatars/1179060gUAQuozm.jpg)
- [Marketplace](/marketplace)