# Jessica Soy

> Founder & CEO of California Baby

Founder & CEO of California Baby, a company offering safer, plant-based baby care products. 

Featured in: Forbes Self-Made Women's list, WSJ, Entrepreneur Magazine, Today show, Worth magazine & more.

Things I can advise on:

☀️ how to build an enduring brand
☀️ take charge strategic leadership
☀️ learn how to invite the 'no' and put it to work for you
☀️ product development feedback
☀️ growing a devoted customer base 
☀️ how to build a company without burnout
☀️ build lasting business relationships
☀️ female founder advice
☀️ successful negotiating
☀️ explore bootstrapping vs. raising capital
☀️ how to scale sustainably

Are you a founder at a crossroads? Need advice from someone who has been there while maintaining core values and continuing to grow.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $500.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JessicaIclisoy)
- [Avatar](https://media.intro.co/avatars/470131Ek0psc6Z.jpg)
- [Marketplace](/marketplace)