# Jochen Michael Thomas > Passionate Entrepreneur, UNIDO Consultant, and Startup Coach —Turning Visions into Success With over 30 years of entrepreneurial experience across global markets, I am passionate about helping entrepreneurs, startups and established businesses navigate the critical early stages of their ventures. At 23, I founded South Africa’s first energy drink company, pioneering a new market in the early 90s. My journey has since taken me through various industries—from technology and fashion to consumer products and publishing—across Munich, Johannesburg, London, and China. As a UNIDO Expert Consultant since 2018, I’ve led projects that uplift communities in developing countries, blending my business acumen with a commitment to global development. My belief system, deeply rooted in Stoicism, drives me to not only solve business challenges but also help entrepreneurs find balance in their lives. Expertise My career began at 20, identifying and filling a gap in the South African market for graphic computer peripherals and software. Over the decades, I’ve launched and managed businesses in diverse sectors, leveraging hands-on experience to provide practical insights into starting and scaling businesses, identifying market opportunities, and overcoming startup challenges. My approach is tailored, focusing on turning entrepreneurial visions into reality with actionable advice and strategies. Consulting Services Offered 1. Startup Launch and Growth Strategy • Develop tailored business plans and go-to-market strategies. • Identify target markets and create effective entry and expansion strategies. 2. Practical Entrepreneurial Guidance • Offer step-by-step guidance through the startup journey, from ideation to scaling. • Provide insights on navigating challenges and seizing opportunities. 3. Business Development and Market Positioning • Craft compelling value propositions and position your brand for success. • Leverage my global network for strategic partnerships. 4. Investment and Financial Planning • Advise on financial planning and cash flow management. • Creditor Management during critical stages Let’s Connect Whether you’re a first-time entrepreneur or a seasoned business leader, I’m here to provide the expertise and support you need. With a foundation in Stoic philosophy, I focus on solving both business and personal challenges to help you achieve sustainable success. Together, we can unlock your startup’s potential and lay the groundwork for a thriving personal life and business. ## Offerings - Video call (15 min): $100.00 ## Example Questions - How can I manage cash flow when my expenses exceed revenue? - What strategies can I use to attract my first investor? - How do I stay focused and motivated during tough times? ## Links - [Expert profile](/JochenMichaelThomas) - [Avatar](https://media.intro.co/avatars/950442g625pRh9.jpg) - [Marketplace](/marketplace)