# John Williams

> Helping Scale Growth Brands.  Fmr. CEO @ True Food Kitchen, CMO @ Lazy Dog, Executive @ Disney.

Fmr. CEO @ True Food Kitchen, CMO @ Lazy Dog, Executive @ Disney, Global Leader @ General Mills.

Led True Food Kitchen as CEO during its further national expansion, backed by Oprah & Centerbridge Partners.

At Lazy Dog, oversaw brand, product, and loyalty strategy for next generation casual dining chain.

Directed strategy & marketing for Disneyland Resort including launches for Star Wars, Marvel & Pixar attractions, pipeline building; and explosive growth of membership platform.

Held global leadership roles at General Mills & Nestlé, managing brands like Nesquik, Chocapic, Nature Valley, Betty Crocker & Pillsbury. Led Continuous Improvement and Innovation efforts as part of this work. 

Things I can advise on:
✔️ Building growth brands: restaurant, hospitality, entertainment, & CPG
✔️ Advice on go-to-market that drives results NOW!
✔️ US & International business plans
✔️ Leadership of purpose led businesses
✔️ Guidance on loyalty programs
✔️ Building impactful innovation pipeline
✔️ Best practices for brand storytelling
✔️ Fundraising 
✔️ Tips on scaling national operations
✔️ Health & Wellness brand strategies
✔️ Transformative training approaches
✔️ Continuous Improvement Tools - maximize profit, efficiency, and consistency

Excited to help founders and operators create beloved brands and lasting customer experiences. Let’s get your business growing!

## Offerings

- Video call (15 min): $300.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JohnWilliams)
- [Avatar](https://media.intro.co/avatars/11971436cn28nAz.jpg)
- [Marketplace](/marketplace)