# Joseph Janus

> CEO & CMO | Calvin Klein, WeSC, JNCO, Guess

I’m a global CEO and CMO who has built brands at the intersection of culture, commerce, and scale.

I led WeSC into a $150M+ global brand across 27 markets, driving 500%+ revenue growth and significant margin expansion. 

Before that, I helped drive 40%+ growth at Calvin Klein across Jeans, Underwear, Fragrance, and Ready-to-Wear—during one of the most iconic brand-building eras in modern fashion—through culture-led campaigns that connected product, identity, and scale. 

I also played a key role in building JNCO during a defining moment in youth culture.

My work is focused on building brands with real cultural relevance—where brand, campaigns, product, and distribution move together to drive both equity and revenue.

I advise founders, operators, and brand leaders on how to build brands that cut through—defining positioning, building campaigns that resonate, scaling retail and DTC, expanding through licensing, and growing without losing authenticity.

I build brands with real DNA that resonate culturally and scale globally.

Things I can help with:

✔️Brand building and brand DNA
✔️Campaign development and cultural positioning
✔️Youth culture and lifestyle brand strategy
✔️Retail, wholesale, and distribution strategy
✔️Licensing and category expansion
✔️Go-to-market strategy for fashion and consumer brands
✔️DTC growth without diluting brand equity
✔️Scaling brands without losing authenticity

I provide direct, actionable guidance based on real-world experience building global brands. From brand positioning to campaign development to retail execution, we’ll align quickly on what matters and how to execute it.

## Offerings

- Video call (15 min): $200.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JosephJanus)
- [Avatar](https://media.intro.co/avatars/1613143tx1XUYIM.jpg)
- [Marketplace](/marketplace)