# Justin Herber

> Fmr. Chief Brand Officer at Tractor Beverage, Early TOMS Brand Lead

First Chief Brand & Marketing Officer at Tractor Beverage, driving 35%+ YoY growth, 140%+ revenue growth, expansion to all 50 states, and awards from Fast Company and BevNet.

Early brand storytelling lead at TOMS under founder Blake Mycoskie, shaping global narrative systems and producing campaigns with 4M+ views.

Led Hot Wheels YouTube creative strategy, building franchises with 3.5B+ streams and scaling the channel to \#1 global toy brand on YouTube.

CAA-represented screenwriter developing studio projects, applying narrative architecture to brand systems across Nike, W Hotels, Affirm, and Therabody.

Things I can advise on:
✔️ Unlock your idea’s potential
✔️ How to build a brand from 0
✔️ Guidance on brand positioning
✔️ Best practices for storytelling 
✔️ Tips on go-to-market strategy
✔️ Advice on scaling brand teams
✔️ Guidance on omnichannel campaigns
✔️ How to drive brand-led growth

I enjoy helping founders turn brand into a core business driver and build something category-defining.

## Offerings

- Video call (15 min): $125.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JustinHerber)
- [Avatar](https://media.intro.co/avatars/1609763NT1O05dn.jpg)
- [Marketplace](/marketplace)