# Kate Foster Kaplove > Former Beauty Editor at ELLE I'm a writer, editor, and content strategist with a decade of experience shaping beauty, lifestyle, and wellness brands through compelling storytelling and design. With roots in beauty journalism at publications like ELLE, Cosmopolitan, and Women's Health, I bring a deeply editorial eye to brand building—balancing emotional resonance with data-driven performance. On the brand side, I’ve led the creative charge—from copy and visual direction to influencer strategy, photoshoot production, and PR. I specialize in crafting distinct brand voices that connect authentically with modern consumers, no matter the platform. Whether I’m concepting a campaign or developing a product launch strategy, my goal is always the same: create work that feels fresh, human, and culturally tapped-in. ## Offerings - Video call (15 min): $60.00 ## Links - [Expert profile](/KateFosterKaplove) - [Avatar](https://media.intro.co/avatars/12053204DSRCjia.jpg) - [Marketplace](/marketplace)