# Kate Winick > Social Media Strategy Expert Former Senior Director of Social Media at Peloton, leading organic social strategy and seasonal campaign activations. Currently Social Media Director at Klaviyo, a SaaS platform utilized by Good American, Liquid Death, & more. Founder of Win Social, advising brands like Fossil, StubHub, and Autodesk on building high-impact social media teams and channel strategies. As Director of Social at Clique Brands (Who What Wear, Byrdie), she oversaw strategy for a 11M+ audience across multiple platforms. Kate’s work as a writer & magazine editor has been featured in ELLE, Today, Yahoo, and Martha Stewart, among others. 2021 AdWeek Executive Mentee. Things I can advise on: ✔️ Social team structuring ✔️ Building a social tools stack ✔️ Auditing your social channels ✔️ Digital content strategy ✔️ Strategizing across multiple channels ✔️ Branded & sponsored content ✔️ Community growth & management ✔️ Building & mentoring social teams ✔️ Social media investment ✔️ Channel-specific optimization ✔️ Guide founder & business leader decisions on social investment & strategy Passionate about helping brands grow, & excited to connect! **Rating:** 4.8/5 (5 reviews) ## Offerings - Video call (15 min): $35.00 ## Links - [Expert profile](/KateWinick) - [Avatar](https://media.intro.co/avatars/1063087cOiJv_8P.jpg) - [Marketplace](/marketplace)