# Katie Babineau

> CMO @ Beyond Yoga | Former Head of Marketing at Snapchat | Ex-Apple, GoPro, Sony

From Apple to GoPro, Snapchat and Sony - finding the why (why consumers should care), is at the heart of what I do. I've created, and deployed various marketing strategies to build connection and drive growth from zero to millions of consumers around the globe.

Whether it's bringing an established brand into a new digital space, or launching brand new technologies like Augmented Reality, Artificial Intelligence and Mirrorless Cameras with zero go-to-market playbook, I love connecting people to brands in meaningful ways.

Things I can advise on: 
✔️ Brand positioning 
✔️ Product marketing 
✔️ Digital marketing
✔️ Community building 
✔️ Growth marketing
✔️ Emerging technologies
✔️ Go-to-market strategy
✔️ Content strategy
✔️ Augmented reality
✔️ Marketing org development 

I’m passionate about sharing my learnings with others in pursuit of innovation and high growth. Excited to connect!

**Rating:** 5/5 (11 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- How would you approach my product positioning?
- What is the right balance of brand and performance storytelling?
- What key metrics should I aim for at this stage of my company journey?
- Should I build an in-house team, or lean on an agency partner?

## Links

- [Expert profile](/KatieBabineau)
- [Avatar](https://media.intro.co/avatars/725724dInkg4Dm.jpg)
- [Marketplace](/marketplace)