# Kayla Green

> CMO + Advisor. Angel City FC Head of Marketing, LA Golf Club CMO. Previously @ Apple, Riot Games + Toyota

Founding team and former Head of Marketing at Angel City FC, the \#1 valued team within the NWSL

Advised the consortium of founding investors including Natalie Portman and Alexis Ohanian, Sr. on brand positioning, purpose, naming, identity and community strategy. Re-writing the playbook for women’s athletics

Founding advisory CMO at Los Angeles Golf Club

15+ years at the intersection of sports, fandom, technology and culture

Passionate about female founders and businesses seeking equitable opportunities for underrepresented communities.

Former marketing executive at RIOT Games, the global gaming publisher most well-known for their genre defining IP, League of Legends. Helped the business break through in entertainment with the launch of their Emmy award winning hit series on Netflix, Arcane.

Served as the SVP of Connections + Brand Planning for AT&T as they underwent the Time-Warner merger, leading the brand repositioning from telco to entertainment company. 

Fractional CMO roles include launching Yummers Pets, a beloved pet CPG brand co-founded by Jonathan Van Ness and Antoni Porowski of Netflix’s Emmy award-winning show, Queer Eye. 

Having held leadership positions at some of the biggest and most beloved brands in the world and also starting brands from scratch, I love advising founders on where to begin, and how to scale when you are ready. 

Things I can advise on:
- Crafting your brand narrative
- Audience strategy
- GTM planning
- Marketing org structure and hiring roadmap
- Community building 
- Getting your first 1000 customers
- Defining your active purpose / purpose-driven brand building efforts
- How to be successful at all stages of growth
- When to hire an agency, and when to find fractional talent
- Opening my network of big and small firms to help you find the right solution for specific marketing functions or activities
- Defining KPIs for each stage of building and where to find the tools to help measure (without paying for a big data platform)
- How to work with athletes, sponsorship agreements and commercial partnership deal point structures

I am very passionate about sharing all of my learnings with others on similar journeys. Excited to connect!

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/KaylaGreen)
- [Avatar](https://media.intro.co/avatars/771406PLDkFA6U.jpg)
- [Marketplace](/marketplace)