# Kaylan Rexer

> Founding CMO & Brand Architect, Ilegal Mezcal ~$200M Exit

Fmr Founding CMO of Ilegal Mezcal, built the brand from U.S. market entry to category leader and ~$200M sale a strategic.

Led brand positioning, consumer strategy, experiential marketing, and cultural partnerships for 15+ years.

Co-Founder of Cómo No and 11C & Co, advising founders on market entry, growth strategy, distribution, and culturally relevant brand building.

I help founders build brands that stand out on the shelf, in culture, and in the market.

Things I can advise on:
✔️ How to build brand identity
✔️ Guidance on market entry
✔️ Tips on experiential marketing
✔️ Best practices for cultural relevance
✔️ Advice on consumer positioning
✔️ How to grow distribution
✔️ Guidance on founder-led brands

Passionate about helping founders build brands with edge, resonance, and long-term enterprise value.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $280.00

## Example Questions

- I’m thinking of starting a beverage brand. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my brand?

## Links

- [Expert profile](/KaylanRexer)
- [Avatar](https://media.intro.co/avatars/1424643TfsjQDhy.jpg)
- [Marketplace](/marketplace)