# Kelly Swezey

> Fmr. VP Marketing at Casamigos

I spent more than a decade helping build and scale Casamigos Tequila, joining at launch and staying through its $1 billion acquisition by Diageo and continued global growth.

As VP of Marketing, I worked closely with the founders to help translate their vision into a brand that could scale. My role spanned brand strategy, creative, launches, partnerships, experiential, PR and social, while also building and managing the internal marketing team and helping create the structure needed as the business grew.

Since Casamigos, I’ve worked directly with founders and emerging consumer brands through SWIRV Ventures, helping them sharpen their positioning, prioritize what matters, build the right team and turn strategy into execution. Most recently, I served as VP of Marketing for Cazcanes Tequila, a 2026 Wine Enthusiast Spirit Brand of the Year nominee.

Things I can advise on:

✔️ Building and scaling a consumer brand
✔️ Brand positioning and differentiation
✔️ Turning founder vision into strategy and execution
✔️ Launch and go-to-market strategy
✔️ Marketing strategy and prioritization
✔️ Building and structuring the right team
✔️ Founder and celebrity-led brands
✔️ Partnerships, experiential and influencer marketing
✔️ Scaling without losing what made the brand special
✔️ Figuring out what to prioritize when everything feels important
Bring me the thing you’re trying to figure out. We’ll work through it together.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $100.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- I’m doing everything myself right now. What should I hand off first, and where should my time go?
- What should we realistically expect from a celebrity or creator partnership?
- How do we plan an event or partnership that actually builds the brand?

## Links

- [Expert profile](/KellySwezey)
- [Avatar](https://media.intro.co/avatars/1822560vEOBvNL2.jpg)
- [Marketplace](/marketplace)