# Kelsie Johnston

> Fmr. TikTok Shop GM | Scaled Beauty to $1B+ on TikTok

Former GM of Beauty & Personal Care at TikTok Shop US, where Kelsie scaled the category from $0 to $1B+ in under 2 years.

Founder & CEO of KJT Ventures, a digital-first advisory helping brands build strategies for AI shopping, social commerce, and creator-led growth.

Previously led U.S. eCommerce and digital transformation at Coty ($10B+ market cap) and Walmart eCommerce, driving category expansion across mass and prestige beauty.

15 years scaling global retailers, platforms, and creator-led businesses into multi-million dollar brands.

Advisory Board Member at Flock AI and The New Standard, guiding companies at the intersection of technology, commerce, and community.

Things I can advise on:
✔️ Launching successfully on TikTok shop
✔️ Community & creator management
✔️ How to scale digital commerce
✔️ Guidance on AI shopping strategy
✔️ Tips on building creator economies
✔️ Best practices for social commerce
✔️ Brand growth & monetization
✔️ How to go from 0 → $1B in sales
✔️ Strategy for launching new categories

Passionate about helping founders and brand leaders unlock growth through the power of creators, content, and commerce. Excited to collaborate and share everything I’ve learned.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/KelsieJohnston)
- [Avatar](https://media.intro.co/avatars/1409524RVA-NEfs.jpg)
- [Marketplace](/marketplace)