# Kevin Bethune

> Design & Innovation Executive, and Bestselling Author - Reimagining Design and Nonlinear (MIT Press)

🙋🏾‍♂️ Founder of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach (past clients: Nike Innovation, PepsiCo Design, BCG, Magic Leap, etc.; startups: Keevo, Loop Baby, Invoy, etc.).  My background spans engineering (Westinghouse Nuclear ☢️), business (Nike 👟) and design (Nike 👟, BCG Digital Ventures 📱) in equal proportion. 

📕 My first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released as a best-seller with notable acclaim, and my second book, Nonlinear: Navigating Design with Curiosity & Conviction (The MIT Press) released in Feb. 2025.  I also proudly serve as a Board Trustee at ArtCenter College of Design, and a 📺 presenter for America ByDesign on CBS.

👊🏾 Strengths:

• Multidisciplinary Design & Innovation
• Entrepreneurship
• Servant Leadership
• Industrial Design
• Strategic Design
• Future Foresight
• Career Changes
• Organizations & Culture
• Writing Books

Looking forward to helping you “open your aperture” creatively and help you in your professional journey!  I love all things design and helping people see the inner creative within themselves!

**Rating:** 5/5 (14 reviews)

## Offerings

- Video call (15 min): $199.00

## Links

- [Expert profile](/KevinBethune)
- [Avatar](https://media.intro.co/avatars/736098EYwnmh7l.jpg)
- [Marketplace](/marketplace)