# Krishna Subramanian

> Founder with 4 exits. Built the Infrastructure Between Brands and Creators.

I’ve built companies across four consecutive platform shifts - web, mobile, social, and now creators + AI. Each time, I’ve been early enough to shape the category and operational enough to scale the product and business through exit.

Most recently, I co-founded and led Captiv8, the enterprise creator marketing platform that powered campaigns for the world’s largest brands. We helped turn creator marketing from a line item into infrastructure. Captiv8 was acquired by Publicis Groupe in 2025.

Before that, I co-founded Mobclix (acquired by Velti), BlueLithium (acquired by Yahoo) and Burrp! (acquired by Network 18). I’ve built companies, sold them, and navigated what comes after - multiple times.

I now invest through Unanimous Capital and advise founders shaping the next era of media, distribution, and AI-driven creativity.


Things I can advise on:
✔️ Building a creator, influence, or commerce platform or launching a brand-side creator program
✔️ Finding product-market fit in a category the market doesn’t have language for yet
✔️ Turning a two-sided marketplace from early traction into something defensible - product loops, not just growth tactics
✔️ Cracking enterprise GTM before the playbook exists
✔️ Scaling past 20–50 people - building the leadership team, maintaining culture, and letting go of doing everything yourself
✔️ Navigating an acquisition from either side of the table (I’ve done it four times)
✔️ AI × creators × commerce sparring partner


I take these conversations seriously. If you’re building in creators, influence, or culture-driven commerce, I’ve probably thought about your problem before. Let’s get into it.

## Offerings

- Video call (15 min): $250.00

## Subscription Plans

- Fractional Platform Strategist — Enterprise & Marketplace Partner ($7500.00/month)
- Creator Infrastructure Intensive — 1:1 Founder Deep Dive ($2000.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/KrishnaSubramanian)
- [Avatar](https://media.intro.co/avatars/1331433SG-179_G.jpg)
- [Marketplace](/marketplace)