# Kristen Kinstrey

> Fmr. Head of Monetization at Peacock (9M to 31M subscribers); Fmr. Monetization Lead at Hinge

Revenue Innovation Director at CrowdStrike, after a decade running monetization for streaming and consumer apps.

Built the monetization org at Peacock as paid subscribers tripled from 9 million to 31 million in two years, across 66 countries.

Led Peacock's shift from an AVOD-first product to a paid subscription business, and cut payer churn 24%.

Owned global monetization at Hinge: revenue up 24% year over year, the revenue-per-user target hit six months early, web payments launched to cut app store fees.

Previously co-founded Viacom's Global Emerging Opportunities group, and a founding member of The Hartford's innovation lab, taking Putty from idea to beta in nine months.

Things I can advise on:
✔️ Creating a revenue model 
✔️ Pricing & packaging a subscription
✔️ Turning free users into payers
✔️ Cutting churn & winning saves back
✔️ Web payments vs app store fees
✔️ Growing revenue per user
✔️ Building an experimentation practice
✔️ Building a monetization team

I help subscription and consumer app teams price better, churn less, and turn free users into payers.

## Offerings

- Video call (15 min): $150.00

## Subscription Plans

- Subscription Monetization Advisor ($1500.00/month)

## Example Questions

- How do I choose a revenue model for my startup?
- How do I know when it is the right time to start charging for my product?
- Should I offer a free trial for my subscription product?
- Should I process payments through the app stores or offer web-based billing?

## Links

- [Expert profile](/KristenKinstrey)
- [Avatar](https://media.intro.co/avatars/1719678ZJfGF5jB.jpg)
- [Marketplace](/marketplace)