# Kyle Duford > Author of The Brand Book, Award-winning copywriter, Assoc. Parter at Barrett Hofherr πŸ“– Author of β€œThe Brand Book: a Branding Primer,” helping businesses understand brand. πŸ”₯ Executive level strategist, forging paths for brands to gain customers, market share, and growth. 🌎 Global e-commerce expert, specializing in product launches, sales strategies, product pricing models, and Q4 Holiday sales. πŸ‘πŸ» Thought leader on Workplace Culture: building teams, developing internal best practice, and embracing Gen Z into the workplace. ✍🏻 Former writer and/or editor for Men’s Helath, Outside, Men’s Journal, & Inside Triathlon. 🧠 Men’s mental health, depression, and suicide prevention advocate. - - - - - - - - - Things I can advise on: βœ“ Launching products, campaigns, initiatives, or brands βœ“ Branding, design, e-commerce and product from A to Z βœ“ Fashion/footwear product strategies for planning, buying, forecasting, calendaring, marketing, execution βœ“ Holiday retail and e-commerce planning, sales strategies, and execution βœ“ Go-to market strategies βœ“ Discovering and investing in the best talent to build culture βœ“ Understanding and navigating Gen Z in the workplace βœ“ Creating and fostering an authentic, relevant, and passionate brand culture βœ“ Copywriting/editing headlines, campaign creation, or marketing initiatives βœ“ Brand pillars, positioning, and pitfalls βœ“ Life βœ“ Personal faith **Rating:** 5/5 (4 reviews) ## Offerings - Video call (15 min): $100.00 ## Example Questions - How do I know if I have a solid brand? - Does my business need a rebrand or refresh? - Is my marketing or brand strategy working? - How do I craft a position statement? - What is my personal brand? ## Links - [Expert profile](/KyleDuford) - [Avatar](https://media.intro.co/avatars/1003755jlFRh-Nq.jpg) - [Marketplace](/marketplace)