# Lara Shackelford

> CEO, Hawksmoor.ai | AI-Powered GTM Strategy

CEO of Hawksmoor.ai | Postgraduate in AI Strategy, Oxford | Top 100 CMO, DiversityFirst | Keynote Speaker | Board Member | Investor

25+ years of enterprise GTM leadership at Oracle, Microsoft, Intel, and IBM. Six acquisitions. Built and scaled revenue engines across marketing, sales, and customer experience from high-growth startups to the largest enterprise technology companies in the world.

At Hawksmoor, I architect AI-powered go-to-market strategy for enterprise and mid-market companies. From the moment a buyer asks an LLM a question about your business to the moment they refer. Built on Signal Integrity: the discipline of preserving meaning, context, and lineage as information flows across revenue systems.

I advise CMOs, CROs, and CEOs on where AI creates measurable revenue impact and where it creates expensive noise. My clients see first results within 90 days.

Recent speaking: HumanX 2026, Xerox RISE, Marketverse SINC, Scale Smart 2026.

What to expect:

15-minute strategic advisory session.

Book a session if you’re an executive navigating AI strategy, GTM transformation, or revenue architecture decisions. Direct, specific guidance based on 25+ years in enterprise tech and dozens of AI implementations.

Best for: CMOs, CROs, CEOs, and Customer Experience Officers at companies or divisions with $300M+ revenue who need clarity on their revenue and customer engagement strategies.

**Rating:** 5/5 (12 reviews)

## Offerings

- Video call (15 min): $150.00
- Chat boost: $75.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/LaraShackelford)
- [Avatar](https://media.intro.co/avatars/6082439kkWLPci.jpg)
- [Marketplace](/marketplace)