# Laura Caviedes

> Former Head of Marketing at Disney Consumer Products (Iberia)

Former Head of Marketing for Disney Consumer Products across Iberia, managing a multi-million euro budget and reporting to EMEA HQ.

Served as interim Country Manager for Disney Publishing, delivering +7% revenue growth through commercial partnerships with Planeta, PRH, and more.

Previously led franchise and retail marketing for Disney Iberia, managing collaborations with Hasbro, Mattel, Inditex & ECI.

Co-founded Cádiz-based craft beer brand Cervezas La Bahía, launched with a hospitality-first business model.

Things I can advise on:
✔️ Social media strategy
✔️ Influencer campaigns & paid media strategy
✔️ How to grow CPG brands
✔️ Brand marketing strategy
✔️ Licensing & retail partnerships
✔️ Best practices for cross-functional leadership
✔️ Advice on experiential marketing
✔️ Insights on Gen Z brand relevance
✔️ Strategy for international expansion

I’m excited to share what I’ve learned from building and scaling beloved consumer brands. Let’s connect!

## Offerings

- Video call (15 min): $125.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/LauraCaviedes)
- [Avatar](https://media.intro.co/avatars/1186977N9hm7L-Q.jpg)
- [Marketplace](/marketplace)