# Laurel Pinson > Former VP Brand & Creative at SoulCycle. Brand Consultant & Advisor. Consults and advises high-growth B2C and B2B brands, guiding them to create a compelling brand positioning that cuts through the noise, coupled with omni-channel storytelling that drives growth. Former VP of Brand & Creative at SoulCycle pioneering new brand and marketing initiatives to drive growth. Former Digital Director at Glamour leading editorial strategy across all digital platforms. Former Editor-in-Chief at StyleCaster, positioning the portfolio of digital style websites for an acquisition by SheKnows. Things I can advise on: ✔️ Building brand-led growth strategies ✔️ Brand positioning and messaging ✔️ Creating market-defining storytelling ✔️ Launching digital content campaigns ✔️ Customer-centric, omni-channel marketing ✔️Effective social media marketing ✔️ Revitalizing established brands I’m passionate about helping brands find their unique voice and point of view. Looking forward to collaborating! **Rating:** 5/5 (1 reviews) ## Offerings - Video call (15 min): $75.00 ## Example Questions - I’m looking to launch a new company or product. How would you approach brand positioning? - What marketing channels should I focus on to deliver on my business goals? - How would you approach creating compelling brand narratives and/or campaigns for my business? - What key metrics should I look at in evaluating our brand marketing strategies? ## Links - [Expert profile](/LaurelPinson) - [Avatar](https://media.intro.co/avatars/1020330xfZwdB60.jpg) - [Marketplace](/marketplace)