# Lekha Vyas > Brand Building, Startup, Sexy COGS/margins, Fundraising, Founding a company Former beauty exec at P&G, L'Oreal, Chanel, Estee Lauder and JLo Beauty and Founder/CEO of ELVY Lab. 15+ years of experience with all the top beauty companies in the world as well as being on the founding team at JLo Beauty. Having worn many hats, in my positions in M&A, sales, product development, operations buying, growing, and selling companies and brand incubation and fundraising she has also been able to establish a solid network in this space. Through ELVY Lab- a vegan, clean beauty brand that’s developed by herself and a Stanford dermatologist, she aspires to contribute to the normalization of self-care for all genders. As Lekha quotes “To me, helping men feel comfortable and confident in their own skin is a vital step toward a more inclusive and balanced beauty industry. It's not just about skin care– it's a holistic approach to empowering individuals to look and feel their best, ultimately boosting self-assurance and well-being”. Featured in: CNN, Business Insider, Rolling Stones, Yahoo, ET and winner of the New Beauty Award and Next Beauty award finalist. Things I can advise on: - Business of the beauty industry - Product Management - Supply chain - Fundraising - Getting the best suppliers and COGS for product development - Social media - PR - How to build a brand from scratch - Brand building - Team building I am very passionate about sharing all of my learnings with others on similar journeys. Excited to connect! **Rating:** 3.6666666666666665/5 (3 reviews) ## Offerings - Video call (15 min): $100.00 ## Example Questions - I’m thinking of starting a company. What are the next few things I should focus on? - How do I know if my business idea will work? - How would you approach growth for my business? - What key metrics should I aim for at different stages to be a best in class company? ## Links - [Expert profile](/LekhaVyas) - [Avatar](https://media.intro.co/avatars/7658813RoZ9iBt.jpg) - [Marketplace](/marketplace)