# Dr. Lindsay Ruiz

> Founder & CEO of human as usual, Former VP of Transformation & Change (F500), Startup Mentor

Led and executed high-visibility organizational transformations at the crux of people + process + technology + culture in F500, mobilizing matrixed teams across geographies through the complexities of scaling up

Current Founder & CEO of human as usual, pioneering humanistic generative scaling capabilities for startups at every scaling stage to improve execution speed, reduce turnover costs, and achieve higher valuation potential through leadership and operational resilience.

Doctor of Education, Organization Development and Change

Scaleup Advisor + Executive Mentor

English + Spanish

As an advisor at Intro, I share guidance in the form of:

✔️ Practical insights to tackle immediate challenges.

✔️ New perspectives to see beyond the day-to-day grind.

✔️ A sounding board for your toughest decisions.

✔️ Focused brainstorming sessions—always time-bound to respect your schedule.

With my experience leading Fortune 500 transformations and partnering with startups at every scaling stage, I can help you:

• Build strong foundations to avoid scaling missteps.

• Align leadership and teams through purposeful change management.

• Stabilize operations to de-risk exits, IPOs, or acquisitions.

• Cultivate high-performing teams and values-driven cultures.

• Apply actionable growth pathways to scale ambitiously without chaos.

These sessions are designed to be tailored, concise, and results-driven, because your time is valuable, and your growth is urgent.

If you’re looking for practical solutions, strategic clarity, or just someone to help you think differently, let’s talk about scaling with humanity, purpose, and impact!
 
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Awards & Recognitions 

2022 Women Making an Impact in Enablement, Sales Enablement PRO

2016 Trusted Change Partner, Cisco Systems, Inc.

2015 CEO Excellence, PPD, Inc.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- Leadership and management gaps: humanistic values, decision-making, and strategic alignment
- Operational bottlenecks: fast or reactive scaling ending in burnout and insufficient infrastructure
- Integration complexities that can be disruptive to multiple stakeholders
- Mismatch of skills/ values: hiring new talent quickly, unpredictable turnover,  decline in morale
- Ethos dilution fragmenting the team culture that could have been cohesive and inspiring

## Links

- [Expert profile](/LindsayRuiz)
- [Avatar](https://media.intro.co/avatars/863693gFonk0Tz.jpg)
- [Marketplace](/marketplace)