# Lisa Bowman

> Former Chief Marketing & Communications Officer at United Way & UPS

Former CMCO at United Way & VP Marketing at UPS.

Expert in brand transformation, communications, storytelling, and marketing strategy.

As former EVP & Chief Marketing & Communications Officer at United Way Worldwide, I generated incremental revenue opportunity of $936M.

I launched award-winning campaigns that tripled “intent to buy and/or refer”

As former VP of Marketing, I launched The UPS Store, marking UPS’ entry into the B2C marketspace; overseeing a $60M budget to convert nearly 4,000 franchise locations

As Chief Marketing & Communications Officer for The UPS Foundation, I grew revenue to the United Way campaign by 36%

CEO and Chief Mojo Officer of Marketing Mojo, advising brands on strategic marketing, growth, and communications.

Recent past Chair and Board Member of the American Marketing Association
Author and Keynote speaker

 Things I can advise on:
✔️ Brand strategy & transformation
✔️ Corporate & nonprofit marketing
✔️ Go-to-market strategy
✔️ PR, media & storytelling
✔️ Executive leadership & board advisory
✔️ Audience growth & engagement
✔️ Social impact & purpose-driven marketing
 
Passionate about building brands that inspire, and drive impact. Let’s connect!

## Offerings

- Video call (15 min): $125.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/LisaBowman)
- [Avatar](https://media.intro.co/avatars/1111200uMXqo0zS.jpg)
- [Marketplace](/marketplace)