# Mabel Frias > Co-Founder of LUNA MAGIC Mabel Frías is an accomplished entrepreneur and former corporate executive with a winning track record of executing merchandising strategies at fashion, beauty and lifestyle brands like One Kings Lane, Violet Grey, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel kickstarted her retail career as an executive trainee in the prestigious Macy’s Executive Training program in NYC. As the Co-founder and Chief Visionary of LUNA MAGIC, Mabel led a team to scale the beauty brand into 2,500+ Walmart, Target and CVS stores nationwide in 18 months. LUNA MAGIC has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, Popsugar, People En Espanol, Telemundo — and we’re just getting started! Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree from Parsons School of Design. Mabel is also a graduate of the UCLA Anderson MBA Riordan Fellowship program. Mabel is a proud New Yorker, being raised in the community of Washington Heights in Manhattan by Dominican parents. She now lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah). Things I can advise on: - startups - design & merchandising - product & sourcing - e-commerce - the beauty industry - getting into mass retail - marketing - influencer marketing - data, financial & KPIs reporting - fundraising - growing a team - retail operations - negotiating with retail buyers - & much more! I love helping otherwise, especially entrepreneurs, I can’t wait to help you on your business journey! ## Offerings - Video call (15 min): $125.00 ## Links - [Expert profile](/MabelFrias) - [Avatar](https://media.intro.co/avatars/547936S0lilTRF.jpg) - [Marketplace](/marketplace)