# Matthew Kerbel

> Head of Brand, Turo. Fmr Lyft, MeUndies, Call of Duty.

Global Head of Brand at Turo (valued $2B+). 

Known as the “Brand Guy”  I’m a leading voice in the field of brand development and differentiation. 

Former brand leader at Lyft, MeUndies, Activision (Call of Duty) & General Mills, driving growth through bold marketing strategies.

Recognized by WSJ as a Marketer to Watch & Business Insider 40U40. I’m also a LinkedIn Top Voice with 50k+ followers.

Judge for the Shorty Awards and member of Adweek's Innovators Council. Guest Lecturer at USC.

Most importantly, I’m a father, a coach, a native Canadian living in the Bay, and a friend. Nothing brings me more joy than helping others problem-solve, achieve their goals, and live up to their potential.

Things I can advise on:
✔️ How to build a breakthrough brand
✔️ Guidance on brand positioning
✔️ Tips for brand storytelling & standing out
✔️ Best practices for scaling consumer brands
✔️ Building your best personal brand
✔️ Advice on emerging marketing strategies
✔️ How to build a team / culture w/ a bias to take innovate + take risks
✔️ How to sell better using principles of psychology and hospitality
✔️ Getting people to pay attention to you / your brand
✔️ Hiring, org design
✔️ DTC consumer strategy
✔️ How to better influence, persuade, and community-build
✔️ Getting to really know your customers
✔️ Partnering with creators, brands, and IP
✔️ P2P marketplaces
✔️ Creative excellence & how to write a great brief
✔️ Mastering the art of networking
✔️ Career path mapping
✔️ Skill development guidance
✔️ Intros, if applicable, and more.

I’m deeply passionate about building the next great brands, helping businesses breakthrough & get to the next level, and helping you win the modern marketing game. If that sounds helpful, then let’s connect!

-MK

**Rating:** 5/5 (7 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/MatthewKerbel)
- [Avatar](https://media.intro.co/avatars/11002677zN0341V.jpg)
- [Marketplace](/marketplace)