# Matt King

> Strategic Advisor & Fractional CMO For Growth-Stage Consumer Brands

Fmr Global Head of Marketing at Burt's Bees. CMO, P.F. Flyers. Advisor to growth-stage consumer brands.

Led Burt's Bees global marketing to become \#1 in Lip Care and \#1 Dermatologist-Recommended Natural Skincare in US. Included P&L ownership, strategy and marketing & innovation plans. Expanded to new consumer, channels, categories and countries during 12+ years with brand.

At Clorox, led a ~$1B Kingsford and Brita portfolio in a COO-capacity, integrating business strategy to commercialization & supply chain planning.

Started in CPG strategy at Deloitte Consulting and PepsiCo. Duke MBA.

Currently, partner with growth-stage consumer brands to turn fragmented marketing into a strategic growth engine, so the CEO stops having to double as CMO. Building strong brands for long term with short term performance. 

Things I can advise on:

✔️ Business strategy 
✔️ Brand positioning & messaging
✔️ Portfolio strategy 
✔️ Integrated go-to-market plans
✔️ Scaling brand into new channels, categories, consumers & countries
✔️ Running a P&L with integrated choices from strategy through supply chain
✔️ Establishing and leading a growth-stage marketing organization

Let’s partner together to build brands that matter!

## Offerings

- Video call (15 min): $150.00

## Example Questions

- How to know if my brand is well positioned to grow?
- Is this new channel right for us?
- Our performance spending is declining efficiency. Now what?
- Do we need a CMO at our stage?

## Links

- [Expert profile](/MatthewKing)
- [Avatar](https://media.intro.co/avatars/1735226DpFaFojT.jpg)
- [Marketplace](/marketplace)