# Meg Scheding

> B2B Go To Marketer

Hi, I'm Meg. I work as a fractional product marketing leader for startups across the entire product marketing lifecycle, from market validation and go-to-market strategy, identifying the ideal customer profile (present and future), testing and demonstrating product-market fit, and building foundational messaging and market positioning. 

I spent several years at Brex leading the go-to-market strategy for their SaaS expense management offering, and have recently worked with Route (B2B2Commerce), Ashby (B2B HR tech), Welcome Tech (B2C fintech), Intuit, and Second Spectrum (B2B sports tech). 

Before falling in love with PMM work, I was a full time product manager at startups such as Fullscreen (acquired by Warner), Fandango, and Gerson Lehrman Group, and in my early days I worked as a technical project manager for New York City agencies such as the Board of Education, Taxi and Limousine Agency, and Office of Environmental Coordination. 

Areas where I can help:

- Designing and validating product-market fit
- Market discovery and validation
- Creating and prioritizing your ideal customer profile
- Messaging and positioning foundations
- Go-to-market and sales enablement playbooks 
- How to design and run a PMM function at any stage 
- Pitch-deck and fundraising guidance
- Becoming a fractional executive / starting a consulting business 

As an example, I love questions like: "We're early stage and are gaining some traction, but we don't know where to prioritize, what signals we should be looking for, or what customer audience to focus on."

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $85.00

## Links

- [Expert profile](/MegScheding)
- [Avatar](https://media.intro.co/avatars/829165Vivwd00e.jpg)
- [Marketplace](/marketplace)