# Mia Rothstein

> Chief Merchandising Officer w/$5B+ retail impact

Chief Merchandising Officer at Advocacy Brand Ventures and fractional executive advising fashion, home, and wellness brands on growth and scale.

Former VP of Brand Management at Iconix Brand Group, managing 12 global brands representing $5B in retail sales and $140M+ in annual royalty revenue.

Former SVP and Head of Global Brand Merchandising at Marquee Brands, owning P&Ls and driving revenue growth across Bruno Magli, Ben Sherman, and Body Glove.

Former SVP of Brand Management at WHP Global for Anne Klein, doubling digital KPIs, expanding global licensing, and relaunching the brand at New York Fashion Week.

Things I can advise on:
✔️ How to build brands
✔️ Guidance on merchandising strategy
✔️ Tips on licensing models & IP
✔️ Best practices for go-to-market
✔️ Advice on scaling revenue
✔️ How to manage P&Ls
✔️ Strategy for global expansion

I enjoy partnering with founders and leadership teams to turn insight, creativity, and execution into brands that connect, convert, and scale.

## Offerings

- Video call (15 min): $250.00

## Subscription Plans

- Brand Strategy & Revenue Scale — 1:1 Executive Partner ($1750.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/MiaRothstein)
- [Avatar](https://media.intro.co/avatars/1471599_YPDJNwJ.jpg)
- [Marketplace](/marketplace)