# Michael Kleinmann > Founder & CEO @ Underwear Expert, President @ Freshpair (acquired), Creator of National Underwear Day Founder & CEO at Underwear Expert (Current) President @ Freshpair (Acquired) & Creator of National Underwear Day I founded Freshpair.com out of my New York City apartment in 2001, quickly growing it into a multimillion-dollar online retailer and led the company up through its successful sale in 2011. Then I created Underwear Expert, a premium curated men’s underwear subscription service, leveraging my rich industry background and cutting-edge technology. Fun Fact: In 2003, I created National Underwear Day as an annual celebration featuring exclusive events, celebrity red carpets, and a full fashion show set atop a runway in Times Square. National Underwear Day has since amassed a global following. As an entrepreneur, I specialize in out-of-the-box thinking, and never taking “no” for an answer. Things I can advise on: - D2C Online Retail - Subscription Ecommerce - 3PLs - Startups - Choosing the correct tech stack - Shopify Plus, Recharge ## Offerings - Video call (15 min): $125.00 ## Links - [Expert profile](/MichaelKleinmann) - [Avatar](https://media.intro.co/avatars/1016677Dh9fhulM.jpg) - [Marketplace](/marketplace)