# Morgan Zanotti

> Co-Founder & former President of Primal Kitchen ($200M exit to Kraft-Heinz)

Co-Founder & President of Primal Kitchen, acquired by Kraft-Heinz for $200M three years post-launch.

Led brand from zero to category-defining success with first avocado oil mayo and collagen protein bars.

Former Marketing Director at KeVita, the fastest growing functional beverage brand (Forbes Top 25).

Previously led CPG brand work at Culver for PepsiCo, Stacy’s, SC Johnson, and Taco Bell.

Currently Executive in Residence at Summit Partners.

Things I can advise on:
✔️ How to grow a CPG brand
✔️ Fundraising & strategic exits
✔️ Product & brand differentiation
✔️ Retail & DTC channel strategy
✔️ Building ops for scale
✔️ Packaging & positioning
✔️ Working with strategic acquirers

Excited to help founders build brands that win hearts, shelf space, and successful exits.

**Rating:** 5/5 (3 reviews)

## Offerings

- Video call (15 min): $500.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/MorganZanotti)
- [Avatar](https://media.intro.co/avatars/887236qkJqY8Rf.jpg)
- [Marketplace](/marketplace)