# Natalie Born > Strategy and Innovation Advisor Natalie Born is the Founder and CEO of IML Advisors, where she helps mid-market leaders turn strategy into execution and innovation into measurable growth. With more than 20 years of experience in product development and business transformation, she partners with leadership teams to move from reactive operations to intentional scale. Natalie is the author of Set It on Fire: The Art of Innovation, host of the top 25 podcast Innovation Meets Leadership, and a two-time U.S. patent holder. Her work sits at the intersection of strategy, execution, and change leadership, helping organizations align their teams, institutionalize innovation, and deliver lasting results. ## Offerings - Video call (15 min): $100.00 ## Links - [Expert profile](/NatalieBorn) - [Avatar](https://media.intro.co/avatars/1623439fhrYPSYy.jpg) - [Marketplace](/marketplace)