# Nicole Arnett Sanders > The Doctor of Shopping Ever wonder why you reached for that product you didn’t plan to buy? That’s my whole world. I’m a PhD consumer behaviorist and marketing professor who studies the psychology behind every purchase, then helps beauty and retail brands put it to work. ## Offerings - Video call (15 min): $350.00 ## Links - [Expert profile](/NicoleArnettSanders) - [Avatar](https://media.intro.co/avatars/17522047TpnAzKC.jpg) - [Marketplace](/marketplace)