# Nicole Light

> Founder of PowerInPackaging, built 100M+ Brands across multiple categories.

Nicole Light, Founder & CEO of Power In Packaging, partners with early-stage founders to transform raw ideas into scalable, market-ready CPG brands. Drawing on decades of hands-on experience across branding, packaging, and commercialization, she builds products designed to succeed across wholesale, DTC, and national retail—placing brands on shelves at leading retailers such as Whole Foods, Target, and Kroger.

Built brands for multiple 8 and 9-figure companies across multiple CPG categories.

Building a beef product line from 45-day dry-aged steaks, burgers and pork to bacon now found across wholesale accounts like shamrock and what chefs want to 200 Kroger locations and DTC.

Things I can advise on:
✔️ How to start a CPG brand
✔️ Supply Chain & Operations
✔️ Branding + Identity
✔️ Structural Package Design + Dielines
✔️ Package Design and Brand Systems
✔️ USDA and FDA Regulatory Compliance
✔️ Brand Photography
✔️ Packaging Sourcing + Manufacturing
✔️ Product Manufacturing + CoManufacturing
✔️ Go to Market Strategy
✔️ Sales support 
✔️ Best practices for brand positioning
✔️ Guidance on retail launch strategy
✔️ Tips on Investor Decks + Pitching
✔️ Avoid my expensive mistakes 

Built brands without a college degree or industry connections. Just curiosity, mentors who were willing to teach, and a relentless drive to learn. Today those brands sit on shelves around the world. Now I help founders do the same. Let’s talk!

## Offerings

- Video call (15 min): $150.00

## Example Questions

- How do you know if your product idea is actually scalable for retail before you spend money developing it?
- What needs to be figured out first: the product, the brand, or the packaging?
- What separates a product that sells online from one that can succeed in grocery or big-box retail?
- How do founders avoid overbuilding SKUs before the market proves demand?
- What should a founder have ready before approaching buyers at retailers and club?

## Links

- [Expert profile](/NicoleLight)
- [Avatar](https://media.intro.co/avatars/1597270ULpJgAL_.jpg)
- [Marketplace](/marketplace)