# Nicole Siobal

> Entrepreneur, 3x Founder, Founder & CEO of Hospitably

Founder & CEO of Hospitably, a strategic growth and business advisory working with founders and leadership teams building premium, consumer-facing brands. I bring over 20 years of experience across startups and scaled companies, including building my own venture and navigating fundraising, business development, market entry, and expansion firsthand.

I was part of the early wave of female founders in New York City’s first fashion tech era, building and scaling a technology company before there was a clear playbook or ecosystem of support. That experience shaped how I think about positioning, resilience, and entering markets without obvious demand or precedent.

In parallel, I built deep corporate experience working with global firms such as Weber Shandwick and advising large, complex organizations. This gave me a strong understanding of how brands, capital, and decision-making operate at scale, and how founder-led companies need to evolve as they grow.

Today, I advise founders at inflection points on business model design, investor positioning, go-to-market and market entry strategy, partnerships, and growth systems tied to revenue and long-term viability, not tactics. My work spans hospitality, wellness, real estate, and consumer brands across the US, Europe, and LATAM.

I work best with founders who already have traction and are making high-stakes decisions about entering new markets, raising capital, or recalibrating their growth path. I work bilingually in English and Spanish, supporting founders navigating cross-border expansion, investor conversations, and partnerships across the US, Europe, and LATAM.

⸻

Things I Can Advise On

• Business model design and strategic clarity
• Brand development and brand positioning at company and founder level
• Brand and growth strategy aligned with revenue and long-term scale
• High-level marketing strategy and growth systems (not execution)
• Go-to-market and market entry strategy
• Entering the U.S. market, including positioning, partnerships, and early traction strategy
• Fundraising preparation and investor narrative
• Business development and strategic partnerships
• Leveraging founder networks and relationship capital for growth, capital, and expansion
• Evaluating growth paths, tradeoffs, and scaling decisions
• Founder-level decision making during pivots, expansion, or recalibration

## Offerings

- Video call (15 min): $250.00

## Links

- [Expert profile](/NicoleSiobal)
- [Avatar](https://media.intro.co/avatars/15706983ffzr6f5.jpg)
- [Marketplace](/marketplace)