# Noah Syken

> Fmr. VP of Global Sports & Entertainment Partnerships at IBM

Former Vice President of Sports & Entertainment Partnerships at IBM ($250B+ market cap), leading global sponsorship strategy across Wimbledon, The Masters, US Open, Grammys, UFC, Ferrari Formula One, ESPN, and the NFL.

$1B+ in media & sponsorships negotiated & spent 26+ years at IBM.

Oversaw global media investments, digital strategy, content marketing, and sponsorship programs that connected AI, cloud, data, and fan engagement across some of the world's most recognized sports and entertainment properties.

Led award-winning marketing platforms and negotiated complex global partnerships, transforming IBM from a traditional sponsor into a technology innovation partner for rights holders, broadcasters, leagues, and brands.

Currently Board Advisor at Rush Sport & Entertainment, Connect Partnership Group, and Iona University.

Things I can advise on:
✔️ How to build sales pitches
✔️ Guidance on sports technology adoption
✔️ Tips on partnership portfolios
✔️ Advice on deal negotiation
✔️ Best practices for team development
✔️ Guidance on measurement frameworks
✔️ How to manage stakeholders

I’ve worked with hundreds of media companies, agencies, brands, leagues, rights holders, and technology leaders, and I’m excited to share practical lessons from building partnerships at the highest levels of sports, media, and entertainment.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/NoahSyken)
- [Avatar](https://media.intro.co/avatars/1688595mYEi7D_6.jpg)
- [Marketplace](/marketplace)