# Paul Hedrick > Founder of Tecovas Founder & Chairman of Tecovas, a $300M+ western footwear and apparel brand operating over 50 brick-and-mortar stores in the U.S. Previously served as CEO since Tecovas’ inception in 2015 until the brand reached $150M+ in annual revenue. Raised over $100M in equity funding for Tecovas between 2015 and 2021. Before Tecovas, worked in private equity at L Catterton and management consulting at McKinsey & Company. Currently serves as an Advisor to Halfdays and has been a member of YPO since 2019. Things I can advise on: ✔️ How to build a consumer brand ✔️ Launching DTC companies ✔️ Best practices for retail expansion ✔️ Advice on brand positioning ✔️ How to raise from top investors ✔️ Scaling operations & supply chain Passionate about building products and experiences that bring people joy. Willing to share honest experience and perspective on all aspects of the founder journey. **Rating:** 5/5 (4 reviews) ## Offerings - Video call (15 min): $500.00 ## Subscription Plans - Launching & Scaling a Consumer Brand — 1:1 Founder Mentoring (VIP Access) ($2500.00/month) ## Example Questions - What do you wish you had known before taking the leap to start a company? - How do I know if my business idea will work? - How would you approach growth for my business? - How did Tecovas approach marketplace strategy? Product strategy? ## Links - [Expert profile](/PaulHedrick) - [Avatar](https://media.intro.co/avatars/14209380sqxvKoj.jpg) - [Marketplace](/marketplace)