# Paul Raffin

> Fmr President of Express ($1B), The Frye Company ($500M), Frette ($300M) & J Crew ($300M).

Fmr President of Express ($1B), The Frye Company ($500M), Frette ($300M), and J.Crew Mail Order ($300M).

Currently Founder of The Merchant Matrix, focusing on retail innovation and the future of brand experiences.

40+ years leading top consumer brands in fashion retail, luxury, and direct-to-consumer sectors.

Built and scaled brands at all levels, from $1B+ global brands to agile startups.

Led product, branding, and growth strategies alongside leaders like Marvin Traub, Les Wexner, and William Fung.

Featured in MIT Sloan publication on enterprise leadership and advisor at Crosswalk Ventures and XRC Labs.

Things I can advise on: 
✔️ Building brand identity & strategy
✔️ Leadership in high-growth retail
✔️ Direct-to-consumer brand tactics
✔️ Optimizing product and merchandising
✔️ Scaling consumer brand value
✔️ Strategic growth and turnarounds

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $300.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/PaulRaffin)
- [Avatar](https://media.intro.co/avatars/1018315CCLTeNSc.jpg)
- [Marketplace](/marketplace)