# Paul Sarlas

> Fmr. CEO of Chotto Matte & Burger King MENA exec (430+ stores, $1B+ F&B portfolio)

Chief Transformation Officer at Olayan Group, overseeing Burger King, Buffalo Wild Wings, and more across 430+ outlets and a $1B+ portfolio in MENA.

CEO at Noble Restaurant Group ($150M+ valuation), leading global expansion of Chotto Matte, Angus Steakhouse, and Alley Cats Pizza.

Founder & Director of Savvy IQ, advising global brands like Hilton, IHG, Park Hyatt, Six Senses, and Accor on F&B growth and luxury restaurant strategy.

Former Director of F&B Operations at Hilton Asia-Pacific, overseeing 270 outlets across 52 hotels.

Founded Ichibuns ($6M+ raised) and Bao & Bing, two acclaimed London-based concepts with award-winning interiors and strong consumer following.

Things I can advise on:
✔️ How to start a hospitality brand
✔️ Fundraising for restaurant concepts
✔️ Launching a successful F&B venue
✔️ Going from one location to many
✔️ Scaling across markets
✔️ Building a winning restaurant culture
✔️ Strategic exits & partnerships

Excited to help hospitality founders unlock growth, avoid pitfalls, and scale their concepts globally.

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/PaulSarlas)
- [Avatar](https://media.intro.co/avatars/1182492jMtawe1X.jpg)
- [Marketplace](/marketplace)