# Peter Fader

> Co-founder of Zodiac (acquired by Nike) & longtime Wharton marketing professor

Co-founder of Zodiac, a predictive customer analytics company acquired by Nike, and longtime marketing professor at Wharton.

Co-founder of Theta, advancing customer valuation models used by enterprise brands and high-growth companies.

Co-founder of Incompass Labs, applying quantitative models to measure human performance across organizations.

Author of three books on customer analytics with academic research recognized by multiple awards.

Things I can advise on:
✔️ How to validate customer demand
✔️ Guidance on customer analytics
✔️ Tips on customer lifetime value
✔️ Best practices for data strategy
✔️ Advice on product-market fit
✔️ How to scale insights teams
✔️ Strategies for enterprise adoption

Excited to help leaders apply data-driven models to understand customers, teams, and long-term value creation.

## Offerings

- Video call (15 min): $275.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/PeterFader)
- [Avatar](https://media.intro.co/avatars/1444897fRwrR-pZ.jpg)
- [Marketplace](/marketplace)