# Phoebe Perring

> Co-founder Of Balmee Beauty

If you want to talk organic social strategy, I'm the person to speak to. I've spent 15 years building brand and social strategy across beauty and hospitality, working with some of the biggest names in the industry - and more recently, doing it all again as a founder, building my own brand from zero using organic social alone. Few people have sat on both sides of that table the way I have.

A bit more about my background:
For over 15 years, I've worked across every side of beauty and social media - content, community, PR, strategy, and leading teams across brand portfolios of every size.

I began my career at a beauty PR agency in New York, learning press, positioning and storytelling from the ground up - the side of the industry most social strategists never actually see.

From there I moved into MECCA, working across 250+ brands as Social Media Manager. It's where I learned to think at scale - what works for a global name doesn't always work for an indie brand launching its first product.

I then led global social at Vida Glow, taking a single hero brand's voice across multiple markets and building the systems to keep that voice consistent as the business scaled internationally.

Most recently, I was Head of Content and Social at Merivale, Australia's largest hospitality group. I was handed 120 social media accounts with no strategy behind them, and transformed them into highly engaged, content-driven, employee-centric powerhouses. I grew my team from one to six, built social media education programs for chefs and restaurant managers, and solidified the power and importance of social media across the business. I learned to run content and community at a pace beauty brands rarely have to.

Alongside all of this, I co-founded Balmee Beauty, Australia's first microbiome-focused lip balm, with my co-founder Ali. We built our entire pre-launch audience using organic social alone. Being the strategist and the founder at once is a different kind of education: you stop theorising and start finding out, in real time, what actually converts.

I'm particularly interested in: 
Organic social strategy for Meta & TikTok. 
Founder-led brand building. 
Pre-launch and waitlist strategy. 
Content systems that scale without losing brand voice. 
Helping beauty brands grow without borrowing someone else's playbook.

I’d love to chat about what you’re building!

All prices are in USD so I have lowered them to reflect my AUD rates.

**Rating:** 5/5 (3 reviews)

## Offerings

- Video call (15 min): $90.00

## Links

- [Expert profile](/PhoebePerring)
- [Avatar](https://media.intro.co/avatars/1816385YGL5S2y7.jpg)
- [Marketplace](/marketplace)