# Pollyanna Ward

> Strategist Who Sits Between Marketing Fundamentals And Shiny New Objects

I’ve been working in digital, strategy, and brand marketing roles for 10 years across a variety of industries, both in- house and agency, for some of the world’s biggest brands including: CHANEL, British Red Cross, Shell, Oreo, Capri-Sun and Radio 1. 

What I can advise on:
- Integrated campaigns and channel roles
- Measuring your social media campaigns 
- Media planning
- Research and insights
- Influencers
- Partnerships, Sponsorships and Collaborations
- Creative briefing and ideation
- Client processes
- Comms Planning
- Budget
- Management

What gives me the credibility to talk on these topics? Well…

I have a track record in driving efficient and effective marketing activities that grow profitable brands and I credit much of this to my exposure to a variety of businesses and markets which has allowed me to understand the different consumer behaviours across cultures, new ways of working, and teams full of new ideas and a willingness to take risks.

I’ve worked in the UK, Netherlands, Switzerland and Paris, written a contributing chapter on social media for IPA Foundations, completed my Mini MBA in Marketing under Mark Ritson and provided workshops and lectures to students and senior professionals on social media and marketing best practice.


I regularly speak and write at marketing conferences including The Drum, MadFest and Outvertising. 

I also enjoy speaking on talk shows and podcasts; I’m a regular guest on Advertisers Watching Ads, hosted Social Minds' Answered podcast and have a new podcast series out bringing PHD’s book SHIFT to life which has received coverage in trade press. 

This has allowed me to remain relevant and up-to-date in an ever-evolving marketing landscape.

My aim is to solve problems for brands to help them make lots of money and become household names by solving business challenges, applying media fundamentals and creating strong relationships with people, platforms and providers.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $100.00

## Example Questions

- How can I reach more people with my current budget?
- How can I brief my creative team effectively to come up with ideas that can be mapped to channels?
- Are there any quick wins with my current media plans to improve short and long term results?
- How can I measure my social campaigns so my business takes social seriously?
- Do you have a framework for finding and assessing influencers and creators?

## Links

- [Expert profile](/PollyannaWard)
- [Avatar](https://media.intro.co/avatars/5955428-Pi_MSd.jpg)
- [Marketplace](/marketplace)