# Preston Rutherford

> Co-Founder, Chubbies (>$100M exit, >$1B IPO), & Loop Returns (a top returns platform on Shopify)

Co-founder of Chubbies (9-figure exit, 10-figure IPO), the shorts brand that disrupted the apparel industry with its bold styles, commitment to comfort, and cheeky humor. 

While operating Chubbies, he was part of the team that founded Loop Returns, which started as an internal tool to solve an internal problem. It has become the top returns platform in the Shopify ecosystem.

Things I can advise on: 
✔️ Building a Brand from 0 to >$100M exit 
✔️ Marketing, Growth, Brand Building, 
✔️ How to Balance “Brand” and “Performance” Marketing spend to maximize long term profitability 
✔️How to spend on Brand to make more profit and get CFO buy-in  
✔️ Creating content that separates your brand and product from all the others 
✔️ Team building, organizational structure and how to change it as you grow 
✔️Defining and measuring success: the right and wrong KPIs for profitable growth 
✔️ Fundraising from VCs, and other sources of capital (or not fundraising at all) 
✔️ Scaling & operations
✔️ Sales channel expansion to drive more profits: Wholesale, owned store, marketplace and Amazon expansion
✔️ All things e-commerce and digital
✔️ Mergers & acquisitions
✔️ & more

**Rating:** 5/5 (3 reviews)

## Offerings

- Video call (15 min): $500.00

## Subscription Plans

- Executing the Brand Playbook (Fractional Founder Level Involvement) ($15000.00/month)
- The Profitable Growth Playbook  ($10000.00/month)

## Example Questions

- How do I strengthen our brand to become more profitable and lessen dependence on direct response?
- How did you grow Chubbies to such a great outcome?
- As a consumer brand, how do we continue to grow quickly while becoming more profitable?
- As a consumer brand, how should I think about multichannel expansion?
- How should I think about allocating my team and marketing budget for long term profitable growth?

## Links

- [Expert profile](/PrestonRutherford)
- [Avatar](https://media.intro.co/avatars/908374co_FhLaC.jpg)
- [Marketplace](/marketplace)