# Richard Chapple

> Fmr. CMO at Gymshark. Scaled 3 Unicorns.

Former CMO at Gymshark and CEO at THG Ingenuity, scaling both companies to unicorn valuations.

Also served as Head of Marketing at Play.com (acquired by Rakuten), driving growth across digital retail.

Currently Co-founder & CGO of The Growth Foundation, helping scale high-potential brands across sectors.

Advisor to DTC startups and scale ups including Jaded LDN, Lapland UK, Umberto Giannini unlocking sustainable, profitable growth.

Worked with brands like Unilever, Nintendo, PepsiCo, and The Walt Disney Company on eComm & marketing execution.

Things I can advise on:
✔️ How to build a DTC brand
✔️ Customer lifetime value strategies
✔️ Conversion rate optimization
✔️ Scale up guidance & strategy
✔️ Fundraising & investor positioning
✔️ Launching a go-to-market strategy
✔️ Scaling eComm & subscriptions
✔️ Team & org design for growth
✔️ Exit prep & private equity readiness

Passionate about helping founders scale with confidence and avoid the hidden traps that stall real growth.

**Rating:** 5/5 (5 reviews)

## Offerings

- Video call (15 min): $400.00

## Subscription Plans

- Scale Your DTC Brand — 1:1 Mentoring with a Unicorn CMO ($5000.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/RichChapple)
- [Avatar](https://media.intro.co/avatars/1199756XAfGxupw.jpg)
- [Marketplace](/marketplace)