# Richie Stapler > Co-Founder @Pura Co-Founder of Pura, the world’s first smart diffuser & the largest tech company in the $72B fragrance industry. Pura has partnered with brands such as Disney, Kenneth Cole, NEST New York, Anthropologie, and can be found in Neiman Marcus, Saks, Bloomingdale’s, Sephora, Crate & Barrel. Things I can advise on: - Startup fundamentals - Bootstrapping vs venture - DTC products - Subscription revenue - Creative & branding - selling to the major retailers - partnerships - Networking / outreach - Books for founders Looking forward to helping you on your business journey! Eu falo português 🇧🇷 **Rating:** 5/5 (8 reviews) ## Offerings - Video call (15 min): $300.00 ## Example Questions - I’m starting a company. What are the next one to two things I should focus on? - What advice do you have for others who are bootstrapping their business? - What marketing channels am I overlooking for my business? ## Links - [Expert profile](/RichieStapler) - [Avatar](https://media.intro.co/avatars/3476074CGXepiZ.jpg) - [Marketplace](/marketplace)