# Rick Wittenbraker

> Built Howler Brothers & YETI into cult brands

Former VP of Marketing at YETI ($4B+ market cap), helping scale the brand from approximately $5M in revenue into an outdoor icon.

Marketing lead at Howler Brothers for 10+ years, building brand voice, community, partnerships, GTM, and customer affinity.

Founder, CMO, investor, and advisor across consumer brands, software, services, and emerging managers for 20+ years.

General Partner at Stage One Capital and mentor at SKU, helping founders unlock growth, capital, and brand-market fit.

Bilingual (Spanish & English).

Things I can advise on:
✔️ How to build brands
✔️ Guidance on GTM strategy
✔️ Tips on community building
✔️ Best practices for storytelling
✔️ Advice on growth marketing
✔️ Guidance on partnerships
✔️ Tips on raising capital
✔️ Angel Investing

I love helping entrepreneurs clarify who they are, connect with customers, and build brands people actively choose to align with.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/RickWittenbraker)
- [Avatar](https://media.intro.co/avatars/1698046EDut5EWE.jpg)
- [Marketplace](/marketplace)