# Rob Soderbery

> Fmr. EVP at Western Digital ($8B) & SVP at Cisco ($20B) | Founder of Uplift founder, $100M+ raised.

Fmr. EVP at Western Digital ($8B biz) & SVP at Cisco ($20B biz) | Founder of Uplift ($100M+ raised)

Led Cisco’s $20B enterprise product business, driving global strategy, product, and GTM across networking and infrastructure.

Ran the $8B SanDisk flash business at Western Digital, overseeing cloud, consumer, and AI storage markets.

Founded Uplift, a travel fintech adopted by United, JetBlue, and Southwest; raised $100M+ and merged into Upgrade.

Board member at Rockwell Automation ($30B+ market cap) and advisor to Caltech’s Engineering & Applied Science Council.

Former senior advisor at McKinsey and exec at Symantec/Veritas, where he led a $1B+ business unit.

Things I can advise on:
✔️ Scaling $100M–$1B+ business units
✔️ Fundraising & M&A strategy
✔️ Enterprise infrastructure GTM
✔️ Selling into Fortune 500
✔️ Board & exec-level comms
✔️ Managing large-scale orgs
✔️ Fintech, infra & deep tech

Excited to help leaders scale with confidence, clarity, and operational precision.

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/RobSoderbery)
- [Avatar](https://media.intro.co/avatars/11875758aBW8G5L.jpg)
- [Marketplace](/marketplace)