# Roberto Tagliabue

> The person behind Nike+, Jawbone, and an ALPHA AI platform for luxury retail — here to help you build better products and brands.

I've spent 20+ years at the intersection of technology, brand, and product design — building things that changed how people relate to brands.
At Nike, I directed Digital Innovation and led the co-creation of Nike+ with Apple — one of the most successful product partnerships in the history of both companies. I also spearheaded the global redesign of Nike.com.
I then co-founded Visere, a digital creative firm acquired by Jawbone, where I led product experience and design across the Jambox speaker and the UP wearable band — both defining products of their era.
Today I run two ventures: Awake, a digital innovation agency with work for Apple, Google X, Microsoft, and Dolby; and ALPHA, an AI-powered clienteling platform built for luxury — with clients including Harrods, The Row, Ami Paris, Tod’s groups , Jessica McCormack and many others .
I'm also a board advisor and strategic partner to companies navigating the gap between brand ambition and product reality.
What I'm best for:
✔️ Product-brand alignment — when your product and brand aren't telling the same story
✔️ 0-to-1 product strategy and experience design
✔️ Building or repositioning a brand for premium/luxury markets
✔️ AI and innovation strategy for retail and consumer brands
✔️ Startup storytelling, pitch narrative, and investor positioning
✔️ Design leadership — how to build and scale a product design practice
✔️ GTM strategy for new product categories

## Offerings

- Video call (15 min): $150.00

## Example Questions

- How do I position my brand to compete in a premium market?
- My product and brand feel disconnected — where do I start?
- We're pitching investors next month — does our narrative hold?
- I'm building a 0-to-1 product. What do I need to nail first?
- What should luxury brands actually be doing with AI right now?

## Links

- [Expert profile](/RobertoTagliabue)
- [Avatar](https://media.intro.co/avatars/692795s22mhTQP.jpg)
- [Marketplace](/marketplace)