# Robin Burrowes

> Former Marketing Leader at Amazon, Apple & Microsoft (Xbox)

Big Tech Global Marketing Leader with 20+ years building consumer brands across Amazon, Apple and Microsoft.

Former Head of Marketing for Kindle and Amazon Music Unlimited, scaling from 0 to 5M subscribers in year one while driving paid media efficiency gains of 30%.

As Global Head of Marketing at IMDb, grew audience from 250M to 260M monthly users and added 35M incremental visitors through data-driven brand repositioning.

At Microsoft, led Xbox Live marketing across EMEA, growing subscribers from 100K to 10M and expanding the business into a $18M retail ecosystem.

Previously led App Store partner marketing at Apple, driving $20M+ commercial value through partnerships with UEFA and The Times of London.

Things I can advise on:
✔️ How to develop brand strategy
✔️ Positioning & go-to-market
✔️ Tips on paid media growth
✔️ Best practices for scaling teams
✔️ Advice on global product launches
✔️ Growing engagement & retention
✔️ Marketing leadership success

I look forward to supporting you and helping you apply big tech marketing principles to achieve outsized growth.

**Rating:** 5/5 (3 reviews)

## Offerings

- Video call (15 min): $125.00

## Subscription Plans

- Positioning + GTM — 1:1 Launch Partner ($1250.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/RobinBurrowes)
- [Avatar](https://media.intro.co/avatars/1402673u975uvjI.jpg)
- [Marketplace](/marketplace)